Bajirao Mastani

Eros International, one of India's biggest movie production houses, successfully launched a new movie despite a rival launching on the same day.

Campaign details

Brand: Bajirao MastaniBrand owner: Eros IndiaLead agency: MindshareCountry: IndiaIndustries: Films & moviesMedia channels: Cinema, Content marketing, Events & experiential, Magazines - consumer, Online display, Outdoor, out-of-home, Public relations, Radio, TelevisionBudget: Up to 500k

Executive

Eros International, one of India's biggest movie production houses, was about to release a historical-inspired love story, "Bajirao Mastani". The film engaged two of India's biggest young stars, Ranveer Singh and Deepika Padukone. But, another movie was scheduled to be launched on the same day: India's biggest Bollywood star Shah Rukh Khan's film...

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