Bajaj Almond Drops: Sliding into the Guinness World Record

Bajaj Almond Drops, the leading brand in the hair oil market in India, decided to gain market share by setting a new Guinness World Record, which would demonstrate the importance of the traditional habit of hair oiling engagingly and interestingly.

Campaign details

Brand: Bajaj Almond DropsBrand owner: Bajaj Corp LimitedLead agency: Motivator India (GroupM)Country: India Industries: Hair careMedia channels: Events & experiential, Online display, Social media, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Bajaj Almond Drops, the leading brand in the hair oil market in India, decided to gain market share from other hair oils in urban india by reinforcing the importance of a traditional habit: oiling hair for nourishment.

In India, hair oiling is a traditional grooming practice, however, over the last two decades or...

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