Badger Ales: Ultimate Badger Beer Sheds

Emily Lawrenson

Dorset beer brewery Badger Ales gained sales growth and brand awareness by launching a creative competition about the ultimate BBQ shed.

Campaign details

Brand: Badger AlesBrand owner: Hall & WoodhouseLead agency: Joint, UNILADCountry: United KingdomIndustries: Beer & ciderMedia channels: Content marketing, Games & competitions, Online video, Packaging & design, Sales promotion, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Badger Ales is a 240-year-old independent beer brewery in Dorset, which had never previously advertised, but needed to raise both awareness and consideration in a hyper competitive market.

To stand out in the right way, the brand partnered with UNILAD to create 'Ultimate Beer...

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