Campaign details

Brand: Badger Ales
Brand owner: Hall & Woodhouse
Lead agency: Joint, UNILAD
Country: United Kingdom
Industries: Beer & cider
Media channels: Content marketing, Games & competitions, Online video, Packaging & design, Sales promotion, Social media, Websites & microsites, Word of mouth, advocacy
Budget: Up to 500k

Executive Summary

Badger Ales is a 240-year-old independent beer brewery in Dorset, which had never previously advertised, but needed to raise both awareness and consideration in a hyper competitive market.

To stand out in the right way, the brand partnered with UNILAD to create 'Ultimate Beer Sheds', a bold content series in which lucky winners were given the chance to design and build their ultimate beer shed.

The campaign included two one-minute episodes, released throughout the summer, with short influencer content to feed the campaign.