AXE: Find Your Magic

This case study describes how deodorant brand AXE used WhatsApp to communicate with young Millennial men in Ecuador.

AXE: Find Your Magic

Vicente Caceres

Campaign details

Brand: AXE Brand owner: Unilever Ecuador Lead agency: Initiative Ecuador Contributing agencies: Agency Paradais Country: Ecuador Industry: Deodorants, anti-perspirants Channels used: Direct marketing, Mobile & apps, Newspapers, Online display, Public relations, Radio, Social media, Television Up to 500k

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