Brand owner: Audi
Lead agency: PHD Italy
Industries: Luxury automotive
Media channels: Content marketing, Newspapers, Online display, Online video, Public relations, Social media, Sponsorship - media
Budget: 500k - 1 million
In June 2019, Audi and Confindustria (Italy's trade and industry body which represents the interests of over 150,000 Italian companies, employing more than 5 million people) announced a partnership to deliver exclusive commercial services to Confindustria's member organisations. The partnership is being promoted throughout 2019 as part of a national roadshow organised by Confindustria.
This strategic partnership raises Audi's profile among the nation's business community on issues which are fundamental to Audi's brand positioning (sustainability, mobility, innovation), particularly among SMEs, which are the backbone of the Italian economy. It also gives the company direct access to thousands of Italian business decision-makers; particularly valuable as over 40% of Audi's sales are fleet/corporate sales.