Campaign details
Brand: AT&T BusinessBrand owner: AT&TLead agency: Hearts & Science, BBDO Country: United StatesIndustries: Telephone & internet servicesMedia channels: Content marketing, Games & competitions, Mobile & apps, Online video, Sponsorship - mediaBudget: 5 - 10 million
Executive summary
The objective of this campaign was to help AT&T gain recognition as a leading business transformation partner in addition as well as to grow its reputation as a leading telecommunications provider. This demanded a non-traditional approach to the campaign, centered on two main KPIs: lifts in favorability and action...