Angel One: Angle One targets effective conversions by using customer data analytics

Dipayan Dasgupta

Angel One, an online share trading platform, launched a campaign in India to unlock customer behaviour insights and optimise conversions across at least seven major digital channels.

Campaign details

Brand: Angel OneBrand owner: Angel Broking LimitedLead agency: Merkle SokratiContributing agency: Merkle SokratiCountry: IndiaIndustries: InvestmentMedia channels: Websites & micrositesBudget: 10 - 20 million

Executive summary

Angel One (Formerly Angel Broking), India's leading online share trading platform, wanted to unlock customer behavior insights and optimize conversions (demat account openings) across 7+ major digital channels. The brand needed a multi-touch, cross-device attribution model for a holistic view of assisted conversions from all paid and organic channels.

Market background and context

The change in user behavior...

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