Campaign details
Brand: Angel OneBrand owner: Angel Broking LimitedLead agency: Merkle SokratiContributing agency: Merkle SokratiCountry: IndiaBudget: 10 - 20 million
Executive summary
Angel One (formerly Angel Broking), India's leading digital fin-tech platform, wanted to achieve an ambitious target of 80% growth of mobile app conversions (demat account openings) by June 2021 from Dec-20 while maintaining the cost per conversion at acceptable levels across Paid App Digital Channels.
Market background and context
The change in user behavior in the past one year during pandemic and the growing interest of people...