Andersen Windows 400 Series: Endless Yes

Andersen Windows, a windows manufacturer, increased sales of its custom-sized windows in the US through paid search, social and digital ads.

Campaign details

Brand: Andersen Windows 400 SeriesBrand owner: Andersen WindowsLead agency: Barefoot ProximityContributing agencies: BBDOCountry: North AmericaIndustries: Industrial and manufacturingMedia channels: Content marketing, Mobile & apps, Online display, Print - general, Programmatic display, Radio & audio, Search marketing, Social mediaBudget: 500k - 1 million

Executive summary

Andersen Windows had high visibility with builders and contractors, but the company's 400 Series product line was known for being rigid and inflexible – making it a poor choice for remodeling.

The 400 Series' new custom sizing feature was set...

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