Airbnb: Never A Stranger

Jessica Perrin

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

Airbnb: Never A Stranger

Jessica Perrin

Campaign details

Brand: AirbnbBrand Owner: AirbnbLead agency: StarcomContributing agencies: TBWA Chiat\Day LACountry: Multiple RegionsIndustry: HotelsChannels used: Cinema, Content marketing, Online display, Online video, Search, Social media, Television, Websites & micrositesBudget: Over 20 million

Executive summary

Airbnb ended 2014 as the world's largest accommodations provider, but with many still wary of the service, it was among the least-known. Our job was to broker a 10% hike in global brand awareness, while inspiring openness to an idea that many dismiss as...

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