Airbnb: Never A Stranger

Jessica Perrin

This case study describes how accommodations provider, Airbnb, leveraged digital and video to turn people's fear of strangers into a selling point for a global brand awareness campaign.

Hotels
Japan
Singapore
South Korea
Australia
France
Germany
United Kingdom
Greater China
United States
Strategy

Airbnb: Never A Stranger

Jessica Perrin

Campaign details

Brand: AirbnbBrand Owner: AirbnbLead agency: StarcomContributing agencies: TBWA Chiat\Day LACountry: Multiple RegionsIndustry: HotelsChannels used:Cinema, Content marketing, Online display, Online video,...

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