Air Arabia: Boost conversions from YouTube Ads Platform

Bharti Talukdar

Air Arabia, a low-cost air carrier, launched a campaign in France to promote its France to Morocco route using video ads.

Campaign details

Brand: Air ArabiaBrand owner: Air Arabia Lead agency: Air ArabiaCountry: FranceIndustries: AirlinesMedia channels: Online video, Search marketingBudget: Up to 500k

Executive summary

Summary:

This case study provides best practices to increase the conversions via digital platform, YouTube ads. Due to the increase of more video based digital platforms in the recent years, the landscape shift is slowly happening in the online advertising. Video ads use movement and sound to capture visitor attention. Research suggests the average user remembers 95% of a message when it is...

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