adidas: Winning retail search

Sportswear manufacturer adidas grew e-commerce sales by almost 80% across APAC though a Google partnership that added price extensions to the brand's search results.

Campaign details

Brand: adidas Brand owner: adidas Lead agency: MediaCom Contributing agency: Google Market: Asia (general region) Sector: Sportswear Media channels: Online display, Search marketing Budget: 500k - 1 million

Executive summary

Adidas faced a struggle to grow its e-commerce business across the Asia-Pacific region. The core challenge was that the brand wasn't meeting consumer expectations for competitive prices or a seamless shopping experience.

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