adidas: Beyond the surface

Adrian Mutescu, Anna Sadykova

Sportswear brand, Adidas, changed the conversation about inclusivity in water with its Beyond the Surface campaign promoting inclusive swimwear for women in MENA.

Campaign details

Brand: adidasBrand owner: adidasLead agency: Havas Middle East DubaiContributing agencies: Jack Morton UAE, MediaCom UAE, Lacosa ProductionMarket: Middle East & North Africa (general region)Sector: SportswearMedia channels:Mobile & apps,...

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