Campaign details
Brand: Active Wheel 2in1 Brand owner: Unilever India Agency: MullenLowe Lintas Market: India Sector: Laundry products Media channels: Content marketing, Mobile & apps, Online video Budget: Up to 500k
Executive summary
Women have a strangely mystifying status in India. In mythology and folklore, they are worshipped, idolised and venerated, but in everyday life they are often subjugated, labelled and objectified. Given the fragile socio-economic position of their fa
