Campaign details
Brand: 7UpBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamCountry: VietnamIndustries: Carbonated soft drinksMedia channels: Mobile & apps , Sales promotionBudget: Up to 500k
Executive summary
The scorching summer of Vietnam can fry anybody like an egg, sunny side up.
Soft drinks are often a respite to cool oneself down. People just drop into their nearest store and pick up a drink. However, 2020 was not an ordinary year. Inspite of the situation being under control in Vietnam, due to pandemic related panic, footfall driven...