Yili: QQ Star Milk X Discovery's Kenyan Safari
Sara Wang, Nicholas Short
QQ Star Milk, a nutritional milk beverage, launched a campaign in China to maintain its position as the leading healthy growth beverage for children, increase brand awareness and drive sales.
Campaign details
Brand: YiliBrand owner: Yili GroupEntrant company: Mindshare China - China (mainland)Idea creation: Mindshare ShanghaiMarket: Greater ChinaSector: Soft drinksMedia channels:Word of mouth, Influencers, KOLs, Social media, Websites & microsites,...
