Xbox: Score More With Xbox

Will Butterworth, Mohan Gehlot

Xbox, a video game platform, launched Score More with Xbox (SMWX), a new rewards system, in the UK to create a more rewarding experience to get FIFA fans playing Xbox, monetise the player base, and win share of total FIFA revenue from PlayStation.

Campaign details

Brand: Xbox Brand owner: Microsoft Entrant company: EdelmanIdea creation: Edelman London Market: Global Sector: Gaming hardware & software Media channels: Public relations, Livestreaming, Sponsorship - sports, Competitions & contests, Mobile & apps, Social media, Online display, Online video, Point-of-purchase, In-store, Television & Connected TV, Outdoor, Out-of-home Budget: 5 - 10 million

Executive summary

This is a tale of a defensive masterclass. Of using whatever you can to battle a rival outspending you by 50x. This is the story of Score More with...

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