Workday: Rock Star

Madeline Gore

Workday, a provider of enterprise cloud applications, brought together five legends of music: Ozzy Osbourne, Paul Stanley, Joan Jett, Billy Idol and Gary Clark Jr, to meet its ambitious public goal of reaching US$10bn in annual revenue by 2025, and appeal to analysts, shareholders, prospective employees and 60 million users.

Campaign details

Brand: Workday Brand owner: Workday Entrant company: Workday, Idea creation: Ogilvy Los Angeles Market: United Kingdom Sector: Business services Media channels: Newspapers, Social media, Online video, Radio & audio, Outdoor, Out-of-home Budget: Over 20 million

Executive summary

“You’re such a rock star!” Inside the halls of many organizations, this is high praise. We use the term unflinchingly when we recognize colleagues and compliment one another on a job well done. But you know who does flinch when they hear that term? Real...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands