Whitelion: No Home Address

Non-profit, Whitelion, worked with corporate partners in a new way to raise awareness for homeless youth in Australia.

Campaign details

Brand: WhitelionBrand owner: WhitelionEntrant company: Ogilvy SydneyIdea creation: Ogilvy SydneyMarket: AustraliaSector: Charities & voluntary organisationsMedia channels: Online displayBudget: No budget

Executive summary...

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