Whitelion: No Home Address

Magdalena Tomislav

Non-profit, Whitelion, worked with corporate partners in a new way to raise awareness for homeless youth in Australia.

Campaign details

Brand: WhitelionBrand owner: WhitelionEntrant company: Ogilvy SydneyIdea creation: Ogilvy SydneyMarket: AustraliaSector: Charities & voluntary organisationsMedia channels: Online displayBudget: No budget

Executive summary

In a year when generosity was crippled by not one, but two all-consuming national disasters (bushfires and COVID-19), Whitelion was in a fight for its survival. One that would seal the fate of 797 at-risk youth reliant on Whitelion’s support.

So, how does one of the smallest charities in Australia gain visibility over the Goliaths? By convincing corporates to lend us their...

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