Wheel: Beyond the confines of HER kitchen

Wheel, an Indian detergent powder brand, partnered with Jio, an Indian mobile service provider, to provide an e-learning platform to women living in rural areas of India.

Campaign details

Brand: Wheel Brand owner: Unilever Entrant company: Mindshare, Mumbai Market: India Sector: Laundry products Media channels: Mobile & apps, Online video, Online display, Packaging & design, Sales promotion Budget: 500k - 1 million

Executive summary