Voltaren: Powering the joy of movement

Voltaren, the GSK pharmaceutical brand in the USA, provided osteoarthritis sufferers with an effective alternative to prescription pills.

Campaign details

Brand: Voltaren Brand owner: GlaxoSmithKline Entrant company: Arc Worldwide, Chicago Media: Publicis Media, New York PR: Edelman, New York Market: United States Sector: Non-prescription, OTC products Media channels: Online display, Online video, Point-of-purchase, in-store, Programmtic display, Radio & audio, Search marketing, Social media, Television 10 - 20 million

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