Campaign details
Brand: Visit Victoria Brand owner: Government of Australia Entrant company: Visit Victoria, Melbourne Idea creation: Visit Victoria, Melbourne / Motion Picture Company, Crows Nest Media: MediaCom Australia, Melbourne / Principle Media Group, Melbourne Australia Destinations & locations Magazines - consumer, Newspapers, Online display, Outdoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Television, Video on demand, Websites & microsites 3 - 5 million