VISA: Stay Secure

Mazher Abidi

Visa, an American multinational financial services corporation, increased impressions, reach, and user satisfaction by partnering with UAE influencers to explain the risks of fraud.

Campaign details

Brand: Visa Brand owner: Visa Entrant company: Saatchi & Saatchi ME Idea creation: Saatchi & Saatchi Dubai Market: United Arab Emirates Sector: Credit cards & loans Media channels: Social media, Websites & microsites, Livestreaming, Online videoBudget: Up to 500k

Executive summary

The growth in online spending during and after the COVID pandemic has ushered in many benefits; yet an unfortunate drawback remains the rise in online fraud as transaction volumes grow, particularly well-disguised tactics such as phishing.

FBI estimates put the amount of...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands