VISA: Stay Secure

Visa, an American multinational financial services corporation, increased impressions, reach, and user satisfaction by partnering with UAE influencers to explain the risks of fraud.

Campaign details

Brand: Visa Brand owner: Visa Entrant company: Saatchi & Saatchi ME Idea creation: Saatchi & Saatchi Dubai Market: United Arab Emirates Sector: Credit cards & loans Media channels: Social media, Websites & microsites, Livestreaming, Online videoBudget: Up to 500k

Executive summary

The growth in online spending during and after the COVID pandemic has ushered in many benefits; yet an unfortunate drawback remains the rise in online fraud as transaction volumes grow, particularly well-disguised tactics such as phishing.

FBI estimates put the amount of...

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