Vanguard: V For Value – How we built 'The Nike of Investing'

Ed Good, Christian Barnes

Vanguard, a US investment advisor, built its brand in the UK by focusing on its V-sign logo.

Campaign details

Brand: VanguardBrand owner: The Vanguard GroupEntrant company: AML Group - United KingdomIdea creation: AML Group LondonMarket: EuropeSector: Financial servicesMedia channels:Online video, Print - general, Unspecified, Online display, Outdoor,...

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