Brand: VancityBrand owner: Vancity Savings Credit UnionEntrant company: TaxiIdea creation: TaxiMarket: CanadaSector: FinancialservicesMedia channels: Online video, Social media, Television & connected TVBudget: Up to 500k
After going dark for 6 months, Vancity needed to reassert its position in Canada’s banking market, one dominated by five big banks. Meanwhile, people in Vancouver struggled financially, but, more detrimentally, were losing the ability to find an affordable home. The problem we aimed to solve is that people think where they bank only finances homes. Research showed...