U.S. Army: In Our Boots – 360 VR experience

Armed forces branch, the US Army, created a 360 VR experience to show prospects the realities of Army life and drive recruitment numbers in the US.

Campaign details

Brand: US Army Brand owner: Government of USA Entrant company: McCann New York Market: North America Sector: Military & emergency services Media channels: Direct marketing, Email marketing, Online display, Online video, Radio & audio, Search marketing, Social media, Virtual &augmented reality 5 - 10 million

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