Upstox: Demystifying Stock Trading Through Cricket

Makarand Nadkarni, Vipasha Bhuptani

Upstox, the online trading platform, wanted to build awareness in India.

Campaign details

Brand: UpstoxBrand owner: RKSV SecuritiesEntrant company: Mindshare India - IndiaIdea creation: Mindshare MumbaiMarket: AsiaSector: Financial servicesMedia channels: Outdoor, Out-of-home, Word of mouth, Influencers, KOLs, Video on demand, Online videoBudget: 500k - 1 million

Executive summary

2020-2021 was historically a black swan period, stock markets got bullish - attracting retail investors.

Stock trading looks very attractive and simple from the outside.

However, when first timers get into it, they are inundated with graphs, charts, numbers and jargon, all of which seems overbearing....

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