United Energy: Summer Saver

A campaign by United Energy (UE), an Australian electricity distributor, helped maintain customer and government approval by avoiding power outages.

Campaign details

Brand: United EnergyBrand owner: Duet GroupEntrant company: BWM Dentsu, MelbourneMarket: AustraliaSector: Energy & water suppliersMedia channels: Direct marketing, Email marketing, Mobile & apps, Sales promotion, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Distributing electricity to 660,000 customers across Victoria is no easy feat. With a network of 209,000 poles and over 13,000km of wires through 46 zone stations feeding power to Victoria's Mornington Peninsula, United Energy (UE) has a mammoth logistical undertaking every day. When there isn't enough electricity being generated to...

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