UNICEF Chile: Press Here Now

Pancho Gonzalez, Cristián Chávez, Ricardo Álvarez

Children's aid agency Unicef Chile created a 100% digital campaign to motivate individuals and companies to make a donation and get COVID-19 vaccines to the places they were needed most.

Campaign details

Brand: UNICEF Brand owner: UNICEF Entrant company: InbraxIdea creation: Inbrax Santiago Market: Latin America (general region) Sector: Charities & voluntary organisations Media channels: Social media, Search marketing, Online displayBudget: Up to 500k

Executive summary

To raise funds and get vaccines to the places where they are most needed, a 100% digital campaign was created with a focus on outreach and conversion to motivate individuals and companies to make a donation. The idea was to convert a click into a vaccine against COVID-19...

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