Uber Eats: The Ad-Jacking

Clement Bernard

Delivery platform Uber Eats grew awareness, app downloads and sales in France by hijacking an ad break during TV channel TF1's Sunday evening film.

Campaign details

Brand: Uber Eats Brand owner: Uber Technologies Entrant company: EssenceMediacomIdea creation: Buzzman Paris Market: France Sector: Restaurants & takeaways Media channels: Online video, Social media, Outdoor, Out-of-home Budget: Up to 500k

Executive summary

Uber Eats is an established part of life for 70% of the French population but for too many, it was simply a takeaway delivery service. We wanted to celebrate the fact that you could now get food, and many other products and services, with a tap of the app....

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