Campaign details
Brand: TUMSBrand owner: GlaxoSmithKlineEntrant company: GlaxoSmithKline, RogersIdea creation: Arc Worldwide ChicagoMedia: Publicis Media New YorkMarket: North AmericaSector: Non prescription, OTC productsMedia channels: Mobile & apps, Online display, Online video, Point-of-purchase, in-store, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
In 2019, GSK set out to think differently about marketing in a modern world. We desired to deepen connections with our customers and shoppers and to action an important company goal of improving lives through Diversity and Inclusion initiatives....