Trulicity: Está En Ti

Trulicity, a Diabetes medication brand, launched a marketing campaign in Spanish targeted at Latino Type-2 Diabetes patients to help them take control of their disease.

Campaign details

Brand: TrulicityBrand owner: TrulicityEntrant company: Alma, MiamiMarket: North AmericaSector: DTC, prescription productsMedia channels: Search marketing, Social media, Television, Websites & micrositesBudget: Over 20 million

Executive summary...

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