Trip In The Dark: City tours by Vladimir Vaskevich

Vladimir Vaskevich, an entrepreneur and coach who was visually impaired, launched the Trip in the Dark project in which he conducted excursions around Yekaterinburg, Russia, to highlight how the city was poorly adapted to the needs of the visually impaired.

Campaign details

Brand: Trip In The DarkBrand owner: Trip In The DarkEntrant company: Voskhod, EkaterinburgMarket: GlobalSector: Leisure & entertainment (general)Media channels: Events & experiential, Public relations, Websites & micrositesBudget: No budget

Executive summary

Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called "Trip in the dark". He conducts excursions around the city, and they are unusual in both content and format, as Vladimir is a visually impaired guide. A website was created to promote Vladimir's work and introduce inclusive experiences within a...

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