Trelleborg: SmartPort

Global engineering group Trelleborg repositioned itself from equipment manufacturer to smart technology solutions provider with the launch of its SmartPort brand, and drove change in the global marine market.

Campaign details

Brand: Trelleborg Marine & InfrastructureBrand owner: Trelleborg GroupEntrant company: Stein IASMarket: GlobalSector: Industrial & manufacturingMedia channels: Content marketing, Email marketing, Magazines, business,trade, Online display, Online video, Public relations, Search marketing, Social media, Virtual & augmented reality, Websites & micrositesBudget: 500k - 1 million

Executive summary

Transforming an industry to transform a business

If you were transfixed by the Ever Given, the massive container ship that blocked the Suez Canal for six days, you are now part of Trelleborg's world. The 1,300-foot-long Leviathan transports 20,000 containers...

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