Tourism Ireland: The Remote Influencer

Marketing body, Tourism Ireland, used local personalities in an emotive campaign showing the hidden gems of the country to keep Ireland top of mind as a travel destination during the pandemic.

Campaign details

Brand: Tourism IrelandBrand owner: Government of IrelandEntrant company: OMD LondonMarket: EuropeSector: Destinations & locationsMedia channels: Content marketing, Word of mouth, influencersBudget: Up to 500k

Executive summary

Before the pandemic...

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