Toppen: Stay close even when you're apart with #TipTokRaya2020

Toppen, a shopping centre in Malaysia, analysed its Malay audience's social media habits and cultural insights to help bring families together during Raya.

Campaign details

Brand: Toppen Brand owner: Ikano Group Entrant company: UM Malaysia, Petaling Jaya Idea creation: UM Malaysia, Petaling Jaya / Ensemble Worldwide, Petaling Jaya Market: Malaysia Sector: Shopping centres, malls Media channels: Mobile & apps, Online video, Radio & audio, Social media, Virtual & augmented reality Up to 500k