Toppen: Stay close even when you're apart with #TipTokRaya2020

Toppen, a shopping centre in Malaysia, analysed its Malay audience's social media habits and cultural insights to help bring families together during Raya.

Campaign details

Brand: ToppenBrand owner: Ikano GroupEntrant company: UM Malaysia, Petaling JayaIdea creation: UM Malaysia, Petaling Jaya / Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Shopping centres, mallsMedia channels: Mobile & apps, Online video, Radio & audio, Social media, Virtual & augmented realityBudget: Up to 500k

Executive summary

We demonstrated that with an effective understanding of our Malay audience social media habits and Raya cultural insights, Ikano could continue to fulfill its role in bringing Malay families together during Raya.

Empathizing with the millions of Malaysians who...

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