Tim: Conscious Keyboard

With no budget to speak of, telecoms company TIM harnessed the power of social buzz and PR in a 'no media' campaign that drove awareness and preference in Brazil.

Campaign details

Brand: TIM (mobile)Brand owner: Gruppo TIMEntrant company: TIM Brazil - BrazilIdea creation: BETC Sao PauloMarket: Latin AmericaSector: Telecoms & utilitiesMedia channels: Social media Budget: Up to 500k

Executive summary

“The pen is mightier...

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