TikTok: #Benerserunya 'The Right Joy'

To elevate trust among its user base in Indonesia, short-form video hosting service TikTok called on content creators to communicate the importance of digital well-being.

Campaign details

Brand: Douyin/TikTok Brand owner: ByteDance Entrant company: M&C SaatchiIdea creation: M&C Saatchi Jakarta Market: Indonesia Sector: Websites, online services, apps Media channels: Online video, Online display, Mobile & apps, Social media

Executive summary

Young people are interested in new trends, and spend huge amounts of screen time satisfying that curiosity. Their penchant for creating content invites eyeballs, which can sometimes lead to invasion of their privacy, drawing in unwanted interest.

TikTok is proactive about its users’ digital well-being, promoting the usage of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands