Thndr: Put Your Money to Work.

Salma Osama, Salma Ezz

Investment app Thndr increased sign-ups in Egypt and changed investing habits with a digital launch campaign that spoke to young audiences about the dangers of not investing their money.

Campaign details

Brand: Thndr Brand owner: Thndr Entrant company: FP7 McCannIdea creation: FP7 McCann Cairo Market: Egypt Sector: Investment Media channels: Search marketing, Social mediaBudget: Up to 500k

Executive summary

Suffering from low financial and investment literacy in a country that’s been going through a massive economic turmoil; Egyptian youth are terrified to set foot into the world of investment.

How can Thndr, an investing app launching in Egypt, democratise investment for everyone, go against all cultural barriers and break the investment stereotype?...

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