The Wild Detectives: Traveling in the times of corona

A campaign by The Wild Detectives, a bookstore and café in the USA, increased sales and impressions despite closing stores by launching an e-commerce site showcasing books as an escape from lockdown.

Campaign details

Brand: The Wild DetectivesBrand owner: The Wild DetectivesEntrant company: Dieste, DallasMarket: North AmericaSector: Entertainment retailMedia channels: Websites & micrositesBudget: No budget

Executive summary

When a once-in-a-century event...