The Wild Detectives: Traveling in the times of corona

A campaign by The Wild Detectives, a bookstore and café in the USA, increased sales and impressions despite closing stores by launching an e-commerce site showcasing books as an escape from lockdown.

Campaign details

Brand: The Wild Detectives Brand owner: The Wild Detectives Entrant company: Dieste, Dallas Market: North America Sector: Entertainment retail Media channels: Websites & microsites Budget: No budget

Executive summary

When a once-in-a-century event occurred and cut the lifeblood to many businesses, we needed to act quickly to ensure the survival of an independent bookstore. Stay-at- home-orders cancelled life plans, leaving people feeling restless and on-edge. Thi