The Wild Detectives: Traveling in the times of corona

A campaign by The Wild Detectives, a bookstore and café in the USA, increased sales and impressions despite closing stores by launching an e-commerce site showcasing books as an escape from lockdown.

Campaign details

Brand: The Wild DetectivesBrand owner: The Wild DetectivesEntrant company: Dieste, DallasMarket: North AmericaSector: Entertainment retailMedia channels: Websites & micrositesBudget: No budget

Executive summary

When a once-in-a-century event occurred and cut the lifeblood to many businesses, we needed to act quickly to ensure the survival of an independent bookstore. Stay-at- home-orders cancelled life plans, leaving people feeling restless and on-edge. This led to a search for an escape and we knew we had the answer: books. Books allow us to travel anywhere we want, whenever we...

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