The Times of India: Phirey Esho

Debadyuti Karan

The Times of India, the newspaper publication, successfully raised spirits in India.

Campaign details

Brand: The Times of IndiaBrand owner: The Times GroupEntrant company: Bennet Coleman & Co. Ltd - IndiaIdea creation: In houseMarket: AsiaSector: Media & publishingMedia channels: Word of mouth, Influencers, KOLs, Competitions & contests, Social media, Online videoBudget: Up to 500k

Executive summary

‘Durga Puja’, an annual festival recognized by UNESCO as an Intangible Cultural Heritage, has Kolkatans return home to their family to celebrate Goddess Durga. Since the pandemic, Kolkatans could not make the trip home to worship the Goddess.

Under ‘Phirey...

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