The National Lottery: Rebuilding belief in the Irish National Lottery

The Irish National Lottery needed to grow revenue after several flat years, so blended short-term sales messaging with long-term brand building to drive positive beliefs and attract players.

Campaign details

Brand: The National Lottery Brand owner: Premier Lotteries Ireland Entrant company: Core, Dublin Market: Ireland Sector: Lotteries, casinos, gambling Media channels: Mobile & apps, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Radio & audio, Social media, Television 10 - 20 million

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