The Lebanese Breast Cancer Foundation: The Bread Exam

Cedric Astrella, Tugce Sezer, Tahaab Rais

The Lebanese Breast Cancer Foundation, a non-profit, launched a campaign in Lebanon to reach 2 million people, increase awareness about conducting breast self-exams and contribute to increasing screenings over 12 months.

Campaign details

Brand: Lebanese Breast Cancer Foundation (LBCF)Brand owner: Lebanese Breast Cancer Foundation (LBCF)Entrant company: McCANN, ParisIdea creation: McCann ParisMarket: LebanonSector: Charities & voluntary organisationsMedia channels:...

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