The Big Exchange: Make money count for more

The Big Exchange, a platform offering actively managed funds for everyone to invest in, launched a campaign in the UK to encourage people to use its service.

Campaign details

Brand: The Big ExchangeBrand owner: The Big ExchangeEntrant company: AML Group, LondonMarket: United KingdomSector: InvestmentMedia channels: Print - general, unspecified, Public relations, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary

The Big Exchange (TBE), co-founded by The Big Issue, is the UK's first platform to provide actively managed funds for everyone in the UK to invest in and at the same time aim for positive social and environmental returns. The Big Exchange does this by providing low-cost, universal access to over 40 positive...

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