Tencent: Show my work

Tencent, a technology company, used a game to promote its app, Tencent VooV Meeting, during the Covid-19 lockdown in China.

Campaign details

Brand: Tencent Brand owner: Tencent Entrant company: Tencent, Shenzhen Idea creation: In house Media: In house PR: In house Market: Global Sector: Telephone & internet services Media channels: Gaming & in-game advertising, Mobile & apps, Social media Up to 500k

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