Tango: A rapid rescue from a sticky situation

Tango, the soft drink brand, recovered its long term decline by reconnecting with a new generation of 16-24 year olds in the UK.

Campaign details

Brand: Tango Brand owner: Britvic Soft Drinks Entrant company: VCCP, London Idea creation: VCCP, London / Britvic, Hemel Hempstead Media: m/SIX London Market: United Kingdom Sector: Carbonated soft drinks Media channels: Cinema, Online video, Outdoor, out-of-home, Packaging & design, Social media, Television, Video on demand 1 - 3 million