Surf: AI-enabled antibacterial launch

Laundry detergent, Surf, launched its antibacterial variant in the Philippines by talking to consumers in moments that mattered.

Campaign details

Brand: Surf Brand owner: Unilever Entrant company: Mindshare Taguig Market: The Philippines Sector: Laundry products Media channels: Content marketing, Online video, Radio & audio, Social media, Television, Websites & microsites Budget: Up to 500k