Sunsilk: Sunsilk’s best-ever summer – Making revenge travel possible through social entertainment

Sunsilk, a shampoo brand in the Philippines, partnered with livestream platform Kumu creators who aired a series of livestream content to drive awareness of Sunsilk's relaunch and introduce its best-ever formulation by latching on to revenge travel to communicate its benefits.

Campaign details

Brand: Sunsilk Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Hair care Media channels: Social media, Online video, Word of mouth, Influencers, KOLs, Content marketingBudget: 1 - 3 million

Executive summary

Sunsilk is one of the Philippines’ leading shampoo brands, offering smooth and fragrant hair to Filipinas for over 20 years. With the Philippines’ tropical weather characterised by intense heat and high humidity, the need for hair protection continues to grow.

The objective of the campaign is...

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