Sunsilk: Miss Possible

Sunsilk, a haircare brand, tackled declining sales in Malaysia by using influencers to win over Gen Z women.

Campaign details

Brand: SunsilkBrand owner: UnileverEntrant company: Mindshare Malaysia, Kuala LumpurMarket: MalaysiaSector: HaircareMedia channels: Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

No. 1 haircare...